Chanel Represents Classic Luxury on a Global Scale
Originally posted on & updated on 16th March, 2025
A recent survey revealed that Chanel was China’s favourite luxury fashion brand. Not only did the French design label beat many rivals in the fashion stakes, but it was also one of the most popular brands overall, coming third behind Audi and BMW.
Iconic Products and Timeless Appeal
Although established more than a century ago, Chanel continues to appeal to people worldwide, even as fashion changes drastically. So what about this icon of style enables it to continue attracting so many fans?
Well, it has perfected certain iconic products, Chanel No. 5 perfume and the Little Black Dress. Over the years, it has also had true legends promote its products: not every brand can boast the support of Marilyn Monroe.
A Thoughtful Approach to Fashion
Although Chanel has moved with the times, it has done so with care and consideration. Its history shows no sign of following the latest fads or jumping on bandwagons. Still, instead, it has carefully chosen when to move into new fields fragrance, jewellery and watches, for example.
Focus on Quality and Class
This thoughtful approach is perceived to continue into the products known for their high quality and classic style. Of course, Chanel is one of several French brands synonymous with luxury and glamour. Also featuring in the list of the most popular brands in China were Estée Lauder, Louis Vuitton, Dior, Lancôme, Hermès, Cartier and Clinique and that’s just in the top 20.
France: The Luxurious Brand
In numerical terms, France is punching above its weight regarding this list of top brands. However, they all have something in common: they are well-established, high-end labels that have been around for many years more than a century in many cases.
The Timeless Influence of Paris
Over and above that, they all benefit from the fact that France is almost a brand in itself. Think of France more specifically Paris and your mind is filled with luxury products, glamorous outfits and stylish scenes from countless films, perhaps in a glamourous Riviera location, or in a picturesque setting in the grounds of a French chateau.
Those images have been around for decades, and with events such as the Paris Fashion Show still going strong, they remain today. Did you know that the first fashion show is believed to have started in France during the early 20th century?
Such a long history, coupled with the international popularity French labels enjoy, means the list of most popular brands will likely have a heavy taste of France for many years.
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